LEGO CUUSOO Is No More: Behold LEGO Ideas (and Support #LEGOCP!)


LEGO CUUSOO has now officially become LEGO Ideas and the site has gone live today. With new branding, new design and new guidelines (most notably opening project submission up to anyone of at least 13 years of age), the successful platform is ready to embark on a new era of fan-created LEGO sets. You may remember over the last year or so, me advertising my project known as “LEGO Club Penguin”, or on social media as #LEGOCP.

In the fall of 2008, CUUSOO Systems and the LEGO Group teamed up to launch the LEGO CUUSOO crowdsourcing experiment. Initially, the site was only available in Japanese. But the promising results from the pilot led to the launch of the international LEGO CUUSOO beta site in the fall of 2011. CUUSOO worked with the LEGO Group to produce community supported sets. If an idea submitted to the website gains 10,000 (originally 1,000) supporters, it standed a chance of being produced as an official LEGO product. Once a project acquired the 10,000 supporter amount, it would be put in the LEGO Review, and the company would determine whether it would be a product or not. Quite a few models have been made into reality, such as Minecraft, Back to the Future, and the Mars Curiosity Rover.

Of course, my project proposes a LEGO Club Penguin Town Center set, which is exactly why I am posting this here. Combining two of my hobbies is the most fun thing ever! This project was launched on January 31, 2013, and has gone through many changes. I’ve even gotten Spike Hike involved, and gotten posted about by various bloggers within the community.

The 6 year beta period on the CUUSOO platform is over: today, LEGO has brought its customer suggestion program in-house and renamed it LEGO Ideas. There’s a bunch of other changes too, the most significant of which is that projects have just a year to achieve 10,000 supporters after which time they will be deleted. The site design has also been improved a ton. My project, as well as many others, are in trouble! Here’s how it works:

What can you do to help?

1. Support right here How do you support, you ask? If you already have a Facebook or Twitter account, you can create an account with no hassle at all using that login. If not, it only takes about a minute to make a LEGO ID to support a project. To support, just click the big blue SUPPORT button on the page I linked, and login. Then, fill out the little form by checking off the options. Supporting does not obligate you to buy the product once it has been released.
2. Advertise! Post it on your fan cheats blog. Tweet it out with #LEGOCP. Tell your Facebook friends! Tell your real life friends! Tell everybody on wiki chat! Just do it. There are links under the support button so you can share this project easily.

Why should you support? For a few reasons, actually.

1. There hasn’t been new Club Penguin merchandise in so long! Don’t you want to fill that gap with something awesome, like LEGO? Everyone loves LEGO! At least, I hope they do.
2. You’ll be doing a favor for the entire community. Wouldn’t it prove how amazing Club Penguin players are to have 10,000 people support and change the history of the game forever?
3. It doesn’t hurt to support. Even if you don’t want a Club Penguin LEGO set, just be nice and help! It only takes a minute or two.

What do you think? Will you help support and buy a set if one were to release? I hope you take the time to help. Let’s do this!

Ninja on!


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